Jaggery / Vellam – Nature’s Traditional Sweetener

Jaggery, known as Vellam in Tamil, is a natural, unrefined sweetener made from the concentrated juice of sugarcane or palm trees. For centuries, it has been a staple in Indian kitchens, loved for its rich caramel-like flavor and holistic health benefits. Unlike refined sugar, jaggery retains essential minerals and antioxidants, making it a healthier choice for sweetening your meals naturally.

Regional Names

(Tamil: வெல்லம், Hindi: गुड़, Telugu: బెల్లం, Malayalam: ശർക്കര)

Why Choose Theerthaa’s Jaggery / Vellam?

Prevents Constipation – Activates digestive enzymes, stimulates bowel movements, and promotes healthy digestion.
Liver Detox – Naturally cleanses and supports liver health by flushing out toxins.
Blood Purification – Regular, moderate consumption helps cleanse the blood and improve overall health.
Boosts Immunity – Rich in antioxidants, zinc, and selenium to strengthen your body’s defenses.
Natural Cleanser – Clears the respiratory tract, lungs, and digestive system of unwanted particles.
Eases Menstrual Pain – Promotes endorphin release, helping reduce cramps and mood swings.

Ways to Enjoy Jaggery

As a natural sweetener in tea, coffee, or desserts
In traditional sweets like chikki, payasam, or halwa
As a post-meal digestive
Mixed with warm water for a morning detox

Storage Tip:

Keep in an airtight container in a cool, dry place. Avoid moisture to preserve freshness.